Automated Tag Scans for Scalable Tag Validation at Global CPG Brand.

A central component of the QA2L platform is the ability to perform intelligent, auto-selective Scans featuring a variety of pre-written and fully customizable rules. The implementation featured special "whitelisting" rules ensuring that user privacy is respected, alerting tag administrators whenever unsanctioned tag vendors appear on websites (through methods such as "tag piggy-backing".

Frequent manual validation across hundreds of websites is not an option for enterprises with hundreds of different websites. QA2L makes it possible to validate hundreds and even thousands of pages at scale using custom rules that can validate any tag or data layer element, enabling rules that can validate the syntax of a given variables through advanced operators (including wild cards and RegEx)

With hundreds of websites, it is important to recognized that following the results (often on a daily basis) requires a clear and tiered structure for the list of domains as the most flexible approach. Using QA2L's API a special Google Sheets integration was put into place to allow tagging rules to be inspected across Country and Domain at a glance, providing significant time savings and efficiencies.

List of rules:

Results at a glance: