Using Domo, we tried our hand at putting together a set of prototypes for visualizing tagging audits. In doing so, we were guided by the following principles:
1. Focus on actionability by highlighting the items that require attention/fixing
2. Keep it simple
For this example we selected 50 random URLs and used the QA2L API to run checks across these URLs for the following rules:
- Presence of Adobe Analytics page/generic tag
- Presence of Adobe Analytics s.eVar5 variable and validation of its values against a wildcard match pattern
- Presence of Adobe Analytics s.pageName variable and validation against a RegEx pattern
- Presence of Adobe DTM
- Presence of Adobe Audience Manager
- Presence of Google Analytics page/generic tag
With Domo's Treemap visualization it is easy to represent the overall percentage and numbers of Failed vs. Successful Audits. In this case ~22% of the checks failed:
The "Drill Path" feature allows us to make the clicks on "Failure" load another Treemap visualization where the tag auditing failures can be viewed by the tagging vendor/tagging parameter that was audited:
Hovering over each area shows the number of tagging checks that failed. Clicking on a particular item reveals a table with the URLs where the tag omissions were detected, so you can make the fixes in your Tag Management System or forward the table of URLs to your developers:
What are your thoughts on representing tagging audits in such a fashion?
Interested in learning how to enable such visualizations in your organization, feel free to send us a message or leave us a comment.