The difficulties of tagging validation for web properties have gotten a lot of ink, but the challenges pale in comparison to validating tracking within native mobile applications.  

Discussing Data Layers with Jim Gordon

Turing Flow allows you to perform tag validation along complex user journeys using natural language, creating a library of automated tests that are self-documenting & easy to adjust.

 QA2L can be easily configured to help you validate the elements of any JSON-formatted custom data layer object, supporting both Event Driven Data Layers as well as W3C Data Layers.

 Atlassian Confluence is used by many organizations, providing team members shared collaboration workspaces for the documentation of various projects. A wealth of features make this platform a natural destination for the ongoing storage of tag audits...

Does your analytics implementation need a single place that provides a clear view of business requirements down to data points, individual tags, and ideally, continuous data quality assurance? Get the free Data Dictionary template.

We're proud to announce the official release of AreaList for Adobe Launch, an extension designed to simplify the tracking of deep content engagement on dynamic sites and single-page applications.