We Implemented Consent. Did We Do It Ethically?

Fresh out of implementing consent on a high-value, high-traffic consumer-facing website, a data analyst reflects on some subtle choices conveniently made in favor of having more data vs. "erring" on the side of visitor privacy.

Tags: Blog Trends Blog/Thought Leadership Privacy

Adobe eVars with "Expire Never" and the CJA Person Reporting Window

A deeper dive into the "Person Reporting Window" expiration setting in Adobe CJA, comparing it to the "Never Expire" Adobe Analytics eVar option.

Tags: Data Quality Adobe Analytics Tips

Amplitude Event Tag Validation and Automation

Amplitude Event Tag Validation (Manual & Automated)

Tags: Data Quality Product News

Brent Dykes On Buzzwords, Forgeries ... and What Comes First, the Data or the Storytelling

Tags: Data Quality Trends

Google Analytics 4: Exploring Sessions with DebugView

Differences in Sessions between Classic Google Analytics and Google Analytics 4

Tags: Google Analytics Tips

Closing the Loop on Data Validation in Google Analytics

Tags: Data Quality Google

Data Over-Collection and Analytics Maintenance (with Jason Thompson)

Chatting with Jason Thompson of 33 Sticks

Tags: Data Quality Trends Analytics Tips

Google Analytics Advanced Filters and Their Impact on Custom Session-Scoped Dimensions

Did you know Google Analytics Advanced Filters Change Attribution from "Last in Session" to "First in Session"?

Tags: Data Quality Google Analytics Tips

The Intricacies of Google Analytics Sessions

Discussing the Finer Points of Sessions in GA