Fresh out of adding a cookie consent banner to a high-value, international consumer-facing website, a data analyst reflects on some subtle choices conveniently made in favor of having more data vs. "erring" on the side of visitor privacy.
Subscribe to our quarterly data quality newsletter:
Curious about how to confidently experiment in Adobe Customer Journey Analytics without risking your real data? Instructions on how to setup a dedicated testing schema and dataset to streamline troubleshooting and discover CJA’s full capabilities with minimal risk.
Tags: Data Quality Blog Adobe
Tags: Data Quality Google
Chatting with Jason Thompson of 33 Sticks
Tags: Data Quality Trends Analytics Tips
Did you know Google Analytics Advanced Filters Change Attribution from "Last in Session" to "First in Session"?
Tags: Data Quality Google Analytics Tips
A deeper dive into the "Person Reporting Window" expiration setting in Adobe CJA, comparing it to the "Never Expire" Adobe Analytics eVar option.
Tags: Data Quality Adobe Analytics Tips
Amplitude Event Tag Validation (Manual & Automated)
Tags: Data Quality Product News
Tags: Data Quality Trends
Differences in Sessions between Classic Google Analytics and Google Analytics 4
Tags: Google Analytics Tips
More Articles ...
QA2L is a data governance platform specializing in the automated validation of tracking tags/pixels. We make it easy to automate even the most complicated user journeys (flows) and to QA all your KPIs in a robust set of tests that is a breeze to maintain.