The worlds of marketing and analytics should be meeting, and instead they often seem to be drifting apart. One example is tracking marketing emails from the first click through to a web-based conversion.
All self-respecting marketing tools provide out-of-the-box impression and click analytics. But these data points mark only the beginning of a user's journey. In big organizations especially, tracking the landings and conversions is the responsibility of "a different team." Which is a code word for data loss and data quality issues.
At the heart of QA2L Sonar is a simple concept—when you have a marketing email draft, you can send it to QA2L as part of your pre-flight tests.
Within minutes, you'll receive a response detailing information on each of the links, drawing your attention to any CTAs you need to fix, and potentially saving you hours of manual validation