We set your web data down on solid ground.

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  • SOAR!


    Web application quality assurance can be effortless.

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  • RELAX!


    Let us un-complicate some of the world for you...

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Automate Tedious Web Analytics & UAT Testing:

Receive SMART ALERTS only when something breaks.

Reach the tags you care about most, even EVENT TRACKING that requires human interactions, or exact action sequences.

Intelligent detection of ALL MAJOR TRACKERS kept in pace with constantly changing formats.

A simple & intuitive TASK DESIGNER in the cloud for quick and easy creation, modification, and management.

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Your website is constantly evolving. New features are introduced, content gets updated, and pages get created all the time.

The QA2L Audit feature autonomously examines your site, alerting you to tag omissions, missing pages or page errors. 

Whether your company uses Agile or Waterfall approach to software development, through automated audits you can ensure continuous data integrity.


QA2L Scan
 leverages the full power of automated audits with the added flexibility of focusing your discoveries on particular vendors, HTML elements or even customized tracking parameters.

This feature could be used to enforce integrity across your website for something as simple as making sure you always capture the correct page title to something as complex as fully validating data layer elements and their range of acceptable values.


The key user journeys of your website is the reason you have a website in the first place. Your goal is for visitors to purchase a product, read a white paper, sign up for a demo, or book a vacation.

So wouldn't it make sense to treat these site flows with special care and give them all the attention they deserve? 

QA2L Flow patent-pending technology allows you to record a sequence of steps and specify rules for the expected tags on each step or interaction. Smart scheduling of these checks and alerting will help ensure that your KPIs are always correctly reported.


Your data and your applications do no live in a silo. There is constant need for integrations with other systems and data sources.

QA2L API harnesses the power of QA2L and makes it available to your application.

Beyond the API, elegant integrations with Adobe Analytics, Google Analytics, and Slack take the platform's value to places where your team likes to meet.

Get a Free, No-Obligation 30-day Trial Request a Demo & See it in Action!

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  • Testimonials

    "I highly recommend this tag auditing solution. I've architected and deployed several site tagging audits using the alternatives out there, and QA2L is hands down the best."

    Craig Scribner, President and Co-founder, TrackingFirst

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    "QA2L is a great tool for our team. Ensuring that our tags are firing correctly is one of our most important tasks and this tool helps us not only audit the tags, but also cut down on some of the manual work."


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    "QA2L provides an invaluable, scalable solution that's a paradigm shift from the typical "freemium" tools such as Charles or Fiddler or the Web analytics provided solutions (browser extensions) from Google or Adobe Analytics. The ability to effectively manage QA - especially when working with an offshore engineering / development vendor is crucial - and QA2L provides the necessary workflow and reporting solution much like a best-of-breed project management solution. The QA2L principals knew what they were doing when they envisioned and built it."

    Barry Fleming, VP/Director, Performance Analytics, Geometry Global (WPP)