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Intelligent QA Automation


Targeted Approach

Our focus on ensuring tag quality over key user flows cements your KPI reporting. We make it simple & easy to QA deep conversion events without coding.

Issue Discovery

Our site audits & scans produce actionable headlines, helping you establish a quality baseline across multiple properties. No noise, just the real news.

Integration Options

You don't need to log in just to get your alerts or manage your tasks. Through our mature API & alert publication features, we integrate data quality in your existing dev and qa cycles.


"I highly recommend this tag auditing solution. I've architected and deployed several site tagging audits using the alternatives out there, and QA2L is hands down the best."


Frequently Asked Questions

WHAT IS QA2L EXACTLY?

QA2L is a data governance solution specializing in automated detection of website tracking defects. Examine critical workflows and pages against rules that enforce analytics data quality & compliance.

HOW IS IT DIFFERENT FROM OTHER MONITORING SERVICES & AUTOMATION TOOLS?

We focus on making it easy to automate even the most complicated user journeys and to QA all your KPI in a robust set of tests that is a breeze to maintain. We take a smart, targeted approach to issue discovery via auto-selective site audits and scans.

Our philosophy is that QA automation should not require coding skills or site changes, should be highly cost-effective, and stellar at alerting you about the issues you care about. To that end, all our features aim to make the platform intuitive, noise-free, and straightforward to use even for junior resources and non-programmers.

HOW WELL DOES IT WORK WITH DYNAMIC SITES AND SINGLE-PAGE APPS?

The way QA2L is equipped to handle complex interactions is one of our strongest suits. We built the tool on the premise that it should support the most dynamic websites and bleeding edge SPA's. It should be able to do everything a normal user can do on a website. Not only can you easily automate advanced interactions and form input, you also have intuitive ways to handle many common automation use cases without any coding.

Let us show you how we do it.

CAN I USE QA2L TO AUTOMATE THE AUDITS OF DATA LAYERS?

Absolutely. In addition to the automated validation of GTM Data Layers, Tealium Data Layers, and Adobe DTM / Launch Rules, QA2L supports the discovery of any W3C compliant Digital Data Layer (DDL).


"QA2L provides an invaluable, scalable solution that's a paradigm shift from the typical "freemium" tools such as Charles or Fiddler or the Web analytics provided solutions (browser extensions) from Google or Adobe Analytics. The ability to effectively manage QA - especially when working with an offshore engineering / development vendor is crucial - and QA2L provides the necessary workflow and reporting solution much like a best-of-breed project management solution. The QA2L principals knew what they were doing when they envisioned and built it."

Our point-and-click test builder requires no coding skills. Tasks are built for fidelity and are easy to adjust.
  • Our point-and-click test builder requires no coding skills. Tasks are built for fidelity and are easy to adjust.


Intro to the Visual Design UI

Step through the basics of flow task creation with this short video. Learn how to define checks and perform interactions that trigger event tags.

Also relevant to designing scans (auto-crawl page-level validation against specified rules).

A Google Sheet Add-on that flexes our API muscles...

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