Adobe's evolution: Discussing Customer Journey Analytics.
Adobe (Virtual) Summit 2020: Adobe Alloy Technology Preview.
An outline for detecting spider traffic in Google Analytics that slipped past the built-in bot filters.
Use this GTM solution in cases where it is difficult—yet essential—to keep internal traffic out of your reporting.
QA2L can be easily configured to help you validate the elements of any JSON-formatted custom data layer object, supporting both Event Driven Data Layers as well as W3C Data Layers.
We discuss options for auditing Adobe Alloy.js (server-side) tagging.
Discussing options for filtering internal traffic in Adobe Analytics.
Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.
Did you know Google Analytics Advanced Filters Change Attribution from "Last in Session" to "First in Session"?
The difficulties of tagging validation for web properties have gotten a lot of ink, but the challenges pale in comparison to validating tracking within native mobile applications.
Turing Flow allows you to perform tag validation along complex user journeys using natural language, creating a library of automated tests that are self-documenting & easy to adjust.
Automated email campaign validation is getting the QA2L makeover. If you're a busy marketer who is spread thin on most days, it's worth taking a gander at what we've got.