Big Data. Data-driven marketing. Digital intelligence and data story-telling.

Breaking Bad Data

 QA2L can be easily configured to help you validate the elements of any JSON-formatted custom data layer object, supporting both Event Driven Data Layers as well as W3C Data Layers.


Turing Flow allows you to perform tag validation along complex user journeys using natural language, creating a library of automated tests that are self-documenting & easy to adjust.


Our favorite topic is data quality, but no amount of quality data can ever be enough for some cringeworthy analytics requests!