QA2L can be easily configured to help you validate the elements of any JSON-formatted custom data layer object, supporting both Event Driven Data Layers as well as W3C Data Layers.

Chatting with Jason Thompson of 33 Sticks

When the embers grow cold and your sweet implementation begins to snore...

We discuss options for auditing Adobe Alloy.js (server-side) tagging.

Discussing options for filtering internal traffic in Adobe Analytics.

Discussing Data Layers with Jim Gordon, creator of Tagtician and the Satellite/DTM/Launch cheat sheets.

Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.

Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.

Auto-documenting Google Tag Manager implementations for less technical audiences.

Differences in Sessions between Classic Google Analytics and Google Analytics 4

Did you know Google Analytics Advanced Filters Change Attribution from "Last in Session" to "First in Session"?

Part 3 of 6 - Comparing Google and Adobe Analytics data analysis and visualization capabilities.

Part 1 of 6 - Comparing Google and Adobe Analytics data collection capabilities.

Part 2 of 6 - Comparing Google and Adobe Analytics data processing capabilities.

Part 4 of 6 - Comparing Google and Adobe Analytics data sharing and integration capabilities.

Part 6 of 6 - Reviewing other (non-feature) considerations when comparing Google and Adobe Analytics 

Comparing Google And Adobe Analytics User Administration Capabilities

Part 5 of 6

Adobe Analytics vs Google Analytics - Comparison Reference