Adobe's evolution: Discussing Customer Journey Analytics.
Validating cookie consent effects and monitoring for rogue cookies are not trivial pursuits. But they can be automated a lot easier than you thought.
Big Data. Data-driven marketing. Digital intelligence and data story-telling.
Atlassian Confluence is used by many organizations, providing team members shared collaboration workspaces for the documentation of various projects. A wealth of features make this platform a natural destination for the ongoing storage of tag audits...
A Love Letter to Tag Management Systems!
Auto-documenting Google Tag Manager implementations for less technical audiences.
The difficulties of tagging validation for web properties have gotten a lot of ink, but the challenges pale in comparison to validating tracking within native mobile applications.
Some Principles For Governing Clickstream Data Quality.
The new QA2L API support for Turing Flow + our ever-expanding Google Sheets Add-on = a Swiss-Army Knife for the Master Tag Auditor.
Redefining the Tagging Specifications Process
